Strategy

A social media strategy is a plan that incorporates social media into a business.

Before we start on the strategic element, we conduct what is called a Social Media Audit. This is where we explore your existing social media efforts while at the same time work with the marketing team to gather information about customers and competitors.

The strategy should be guided by goals that contribute to the business objectives. We set these goals by way of objectives, KPIs and key messages.

Most importantly key dates and timelines for the year are essential when planning social media activities. We create a comprehensive content calendar/playbook with this in mind as part of the plan.

Once we have set-up your social studio team, they will check/create the SM guidelines and policy (if you don’t already have one) as part of the playbook. This will also include a critical response plan to deal with a negative event or customer experience. Now we are ready to start. Would you like to know more?

We were appointed to run the Community Management of Fingopay’s social platforms. In under 3 months we achieved over 400% growth in Twitter follower count, 2149% increase in impression share and post reach 56K to 121K. Fingopay is a fresh way to pay. It is the most secure way to prove identity, using only a finger. The reader uses Hitachi VeinID technology. Infrared light maps the unique 3D pattern of your veins.

“Love the work they’ve done and great to work with as a team. Their support is fast and reliable. 5 stars all round from us.” PR Client

The Pets As Therapy PR team asked us to assist with their Community Management. In under 6 months we acheived 98% growth in Twitter follower count, resulting in a 2149% increase in impression share. The team increased by 17% the growth of Facebook like count to 11K.

Yellow Jelly help set-up and run a Social Media Studio for a Food Hall near Norwich. Customers sometimes had to be turned away due to the Cafe’s popularity! #MakeItAGoodie

“The collaborative approach on all aspects of our website, social and marketing has been invaluable. They have great ideas and provide an excellent sounding board. Working with them is a pleasure.” Wealth Management Client

We have recently taken on a social media project for WeChat Pay in the UK, helping them to launch their payment platform across the UK. If you would like to discuss your social media requirements in more detail over a coffee please contact Mark Casey at our Moorgate Studio.