Goodies Food Hall
Yellow Jelly helped transform the Goodies brand, a Norfolk based farm shop, into a destination and shopping experience. The Goodies Food Hall brand evolved and has grown from strength-to-strength every year.
The marketing team shaped this small farm shop into a popular East Anglia Food Hall. Yellow Jelly & Partners positioned the brand around ‘the freshest local produce’ with an emphasis on quality and value for money.
As well as a bakery, butchers, restaurant and café, they have a large selection of fresh foods, seasonal fruits and vegetables along with locally baked bread. It became a foodies heaven!
Yellow Jelly & Partners set-up, managed and created all of their digital and social assets over a six-year period. It was a relationship that increased sales and reach of the Goodies Food Hall brand beyond East Anglia #wemadeitagoodie