Wealth Partner


Jason Butler and Bloomsbury Wealth gave the Yellow Jelly team the task to run a social media campaign and create a website around a new book launch the FT Guide to Wealth Management.

This book an introduction to managing and passing on your wealth. Whether you want to know how to manage your own wealth or understand the advice from the professionals who do it for you, this is the only personal finance book you’ll need. Structured around for key elements of strategic wealth planning, wealth preservation, wealth enhancement and wealth transfer and succession, this guide will help secure you and your family’s financial future.

As well as a launch event and social media activities, YJ also created a launch site called Wealth Partner for the book which was developed further during 2015/2016.

Bloomsbury Wealth is a successful London based multi-award winning wealth management and financial planning ’boutique’. Fully independent they specialise in working with successful self-made people, to ensure they live life to the full. The Bloomsbury Financial Comfort System™ makes managing private wealth feel easy, simple and purposeful. Yellow Jelly & Partners work closing with the marketing department to assist with all aspects of their outbound and inbound marketing, the team also helps with running their website and content creation for their social media activities.

YJ&P still works with the Bloomsbury Marketing Team today in 2018 on a number of their marketing communications. Although back in 2015 social media made up a large part of it.

Some of the key services we have and continue to provide for the Bloomsbury team are:

> Develop and maintain digital communication channels – website, mobile app, social media and email marketing.
> Create email marketing activities, including migration, integration and management – Mailchimp
> Contribute to website content and SEO, to ensure visibility of digital platforms.
> Ensure digital communications channels support key strategic goals and objectives.
> Measure and report on the success of online marketing initiatives.

> Work with social media marketing processes and strategies to create and implement a social media strategy.
> Execute social media activities across their social media channels.
> Curate content for social media campaigns and calls-to-action to generate qualified leads.
> Plan and develop creative ideas for digital and social media activity – LinkedIn, Twitter, Google+, Facebook.
> Run and create content for Bloomsbury YouTube channel.
> Design, create and manage promotion campaigns across social media platforms.
> Review and update in-house marketing manual and training for social channels.
> Provide competitive analysis studies, use measurement and dashboard tools.
> Give training to the marketing department and key partners on social media.
> Produce analytics and reports for the marketing manager and partners to analyse ROI for social media activity.
> Add and update content, identify and implement the site, app enhancements and write effective copy.

If you would like to know how YJ&P could help assist your marketing department, why not contact Mark Casey for a chat.

Latest update 2018: We completed an referesh of the Bloomsbury Wealth website in late 2017 and continue to manage the site on a monthly basis.